Or-Tal Kiriati understands both the immediate and long-term goals that work for today’s organizations, large and small, established and start-ups. With broad experience – her innovative solutions give you the edge.
Since 1983 Or-Tal worked with the leading minds and decision makers of various industries in Israel and abroad. She familiarized with them during 12 years of journalistic work and, for the past decade, worked in organizations and with them on communications strategy, brand development, naming and web presence.
As a senior financial reporter, working at some of the leading newspapers in Israel, such as Globes and Maariv, Or-Tal was responsible for many headlines and interviewed highly influential figures in the business arena.
In 1997 she was the first team member of the Analyst Online set-up team, responsible for the initial characterization of the site. Analyst Online became a great success and one of the main web sources for financial news in Israel.
Following this she became a consultant to various companies looking to establish their web marketing positioning. With her knowledge, education, experience and creative qualities it was a short route to becoming a business consultant, specializing in branding, naming and web presence.
Today, Or-Tal, a mother of 3 children, is also working on the development of her own startup vision, in the area education and social networking. You can observe the process through a visit to her blog, Or-Tal’s Writings on http://www.or-tal.com/